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There's no simple answer to this, but to help, several years ago I created this spreadsheet model which also features in my books as an activity to help students working on this topic.

It shows the main parameters you need to set (blue fields) and it works out the revenue earning (orange fields).

These can be modelled through tweaking the affiliate model field in our spreadsheet.

they are in the range GBP 0.10 to "‚ GBP 4, but sometimes up to GBP 40 for some categories such as "life insurance" that have a high value to the advertiser.

The revenue for search engines or publishers from these sources can also be a fair proportion of this.

Access the Website conversion and revenue model calculators If you 'plug in' some average figures for pay-for-performance-based advertising options like cost per click or cost per action approaches, as shown below, it shows why fixed fee and CPM models tend to be preferred by publishers.

It also shows that you need substantial traffic to make much money through advertising.

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