Shanghai dating agency

Baihe also started to help individuals with little time meet a prospective life partner.

The company claims to achieve this by introducing psychology into the field of matchmaking. Founder Wang Lifan noticed the difficulty her single friends had finding partners and decided to start an online matchmaking service.

The crude divorce rate, indicated by the number of splits for every 1000 people, has increased from 1.5 to 3 in the past ten years, according to government data.“You can see marriage is deinstitutionalized as an increasing number of people choose not to get married or have children.

Baihe collects user data that panders to the more traditional aspects of courtship in China.

Making up 20% of China’s population, this group is just reaching (or about to) the legal marriage age—22 years old for men and 20 years old for women.

Today’s youth feel the same societal pressures that weighed on their parents.

They are expected to get married and have children just like their parents.

However, unlike their guardians—whose choices were restricted by geography and social class—the pool of potential mates has , new digital matchmaking tools are not so much an innovation, as “a reinvention of the old model.” They provide some liberation, but “continue to carry on the core Chinese marriage values,” she told Tech Node.

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